Why I Started Blue Collar Brands
I used to work at a fencing company. Our sales team wasn't great – they stumbled through pitches and couldn't close deals. But we had one thing working for us: a killer truck logo.
Customers would stop us in neighborhoods. "Hey, you're the guys with the red truck!" They already trusted us before we even spoke. Our prices were 40% higher than competitors, but people paid happily.
It wasn't the leads or the pitch. It was the image. Trust closes deals. That's when I realized contractors everywhere needed this system.